Nestled in the heart of Valle de Guadalupe, Indómito Glamping Resort is more than a retreat—it’s an invitation to embrace the wild, unrestrained beauty of nature. When we first encountered the project, the structures were already taking shape, but something was missing: an identity that could truly capture the essence of the experience.
Through an immersive workshop and on-site exploration, we uncovered a key detail that would redefine everything: Indómito would not only welcome travelers but also Lusitano horses, a Pure Blood Portuguese breed known for their elegance and fearless spirit. This revelation led to the birth of Indómito—a name that means “Untamed”, encapsulating the resort’s adventurous soul.
Inspired by this ethos, we developed a bold yet sophisticated brand, one that speaks to modern explorers seeking freedom without boundaries. The visual identity blends elegance with rugged authenticity, reflecting the harmony between refined hospitality and raw nature.
To bring this vision to life, we developed a brand strategy that went beyond aesthetics, crafting a narrative that truly embodied the resort’s essence. It all began with the name—Indómito, a word that encapsulates the spirit of boundless adventure and raw elegance. From there, we shaped a brand identity that is both timeless and versatile, designed to resonate with modern wanderers seeking a connection with nature. Finally, through evocative photography, we captured the soul of the experience—the untamed beauty of the landscape, the elegance of the Lusitano horses, and the spirit of those who dare to explore without limits.
Indómito is more than a destination—it’s a state of mind. An escape for those who crave the extraordinary, where adventure and serenity intertwine under the vast Valle de Guadalupe sky.
Creative Direction, Design & Naming: Israel Josafat
Photography: Leo González
Agency: WEHBE Creative
